Bus355-Comm300: Mass Media/Marketing Research
Market research
Demographic Data and Research Sources
Census Bureau (www.census.gov)
Federal Government Statistics (www.fedstats.gov)
Statistical Resources of the Web (http://www.lib.umich.edu/govdocs/statsnew.html)
Marketing Virtual Library http://www.knowthis.com/research/marketingresearch.htm Focus Groups and Qualitative Research
In Vision (www.invisionmarketresearch.com)
Market Navigation http://www.mnav.com/evmod.htm
Using Focus Groups (www.useit.com/papers/focusgroups.html)
E-Focus Groups (http://www.e-focusgroups.com) Survey Research, Online Surveys
Web Surveyor (www.websurveyor.com)
Survey Site (www.surveysite.com)
Free online surveys (http://free-online-surveys.co.uk)
VALS Survey (http://www.sric-bi.com/VALS/presurvey.shtml)
Sampling and Sample Size
Sample Size Calculator (http://calculators.stat.ucla.edu/sampsize.php)
Survey System Calculator (http://www.surveysystem.com/sscalc.htm)
International Marketing Research
www.quirks.com/articles/search.asp
www.asiamarketresearch.com
www.worldopinion.com
www.hamcr.com/inter.html
Country Profiles and Data
- Background Notes
- Brief U.S. Department of State overview of every nation in the world
- World Factbook
- From the U.S. Central Intelligence Agency
- Country Commercial Guides
- Reports prepared annually by U.S. embassies
- Present a comprehensive look at countries' commercial environments, using economic, political, and market analysis
- Country Studies
- Introductory information on most countries of the world
- Economist Country Briefings
- Contains news articles, country profiles, forecasts, and statistics
- International Monetary Fund Country Information
- World Bank Country Data
- Economic data from national governments compiled by the World Bank
- BBC Country Profiles
- Eldis Country Profiles (Africa, Middle East, Asia, Latin America)
- World Facts and Figures
- The Internationalist
- Nation Master - statistics
- Global Edge
- Economic Development
World Media - World Press Review
- Links to newspapers around the world
- BBC
- Online Newspapers
Latin American Web Sites
- Latin American Network
- Provides access to web based resources from and about Latin American countries
- Affiliated with the University of Texas at Austin
- Latin Trade
- Directory of Latin American business contacts
- Latin American Newsletters
- Some articles available via freely, others through a free trial or subscription only
- MexicoBusiness.com
- Zona Latina: The Latin American Media Site
- Links for media and marketing in Latin America, including newspapers, magazines, radio, and television
Asian Web Sites - Asian Studies
- Contains links to Asian associations, journals, maps, and other resources
- Prepared by the Univeristy of Texas at Austin
- Asia, Inc (Asian Business News)
- Doing Business in Asia
- Asia Times
- Asia Society
African Web Sites - Africa Business News
- Africa Business Pages
- Africa Guide
- Africa Online
Middle East Web Sites - Middle East Network
- Middle East Information Network
- Doing Business in the Middle East
- Business and Economy in the Middle East
- Middle East Trade and Investment
Eastern/Western European Web Sites - Russian and East European Network
- Transitions Online (formerly Central Europe Review)
- Central and Eastern European Business Information Center
- Newly Independent States
- E.U. Business
Maps and Geographic Information
Country and regional maps - Atlapedia
- National Geographic
- Omni Resources
- Quick maps
- University of Texas at Austin Map collection
- World Atlas
Geographic information - About geography
- Earthweek
- Geographic.org
- Geography Network
Political stability information - Transparency International
- Berlin-based organization founded to curb corruption in international transactions
- Transparency International - USA
- U.S. chapter
- Travel Warnings
- Doing Business (global business regulations)
Culture, Food Information - Comparing Cultural Differences: Mexico with Canada & the United States
- Cross Cultural Comparisons
- Executive Planet
- Cultural Profiles
- Cultural Slide Shows
Other Regional Foods Online, Recipes
Asia Food
Asian Food Grocer
Asian Online Recipes
Mexican Grocer
French Gourmet Food Online
The Taste of Asia Language Translation
Babelfish
Free Translation
Chicago Consulates, Foreign Embassies - Chicago Consulates
- Global Chicago
- U.S. Export Assistance Center Contacts
- U.S. Embassies
- Embassy.org
- Foreign embassies located in Washington D.C.
Federal Government Agencies - Department of Commerce, International Trade Administration
- Export-Import Bank
- Overseas Private Investment Corporation
- Small Business Administration
- U.S. Commercial Service
- U.S. Customs Service
- U.S. Foreign Agricultural Service
- U.S. Government Export Portal
- US Trade Center
Marketing Research Companies
Quirk’s Marketing Research Review (http://www.quirks.com)
Nielsen Media Research (www.nielsenmedia.com)
A. C. Nielsen (http://acnielsen.com)
NPD Group (www.npd.com)
ConsumerSat (www.customersat.com)
Market Navigation (www.mnav.com)
Research Options (www.researchoptions.com)
Ipsos-ASI (http://www.ipsos-asi.com)
Market Facts (http://www.marketfacts.com)
NFO World Group (http://www.nfow.com)
Claritas (http://www.claritas.com)
http://www.kelloggs-alarabi.com/splash.html
www.kelloggs.co.uk/
www.kelloggs.com.au/ “Study Centre”
www.bokomo.co.za/main.htm
www.cerealpartners.co.uk
www.weetabix.co.uk
www.logeco.com
www.maizoro.com.mx
www.sanitarium.com.au/products/breakfast.html
www.presidentschoice.ca
www.uncletobys.com
www.generalmills.com/corporate/company/international.aspx
www.nestle.co.uk/about/brands
www.carrefour.com click 
www.pepsico.com/company/brands_links.shtml
www.brueggen.com
www.nordgetreide.de
www.nestlecaribbean.com/new/products/
CEREAL/FOOD IMAGES
www.toysrgus.com/images-food/cereal-chart.html
www.geog.okstate.edu/users/lightfoot/kellogs/page/main.htm
www.lavasurfer.com/cereal-guide.html
www.portigal.com/Museum.htm
http://theimaginaryworld.com/cbarch.html
www.geocities.com/jdegarmo/cereal_index.html
STRATEGIC PRODUCT/PACKAGING PLANNING
www.landor.com
www.newproductworks.com
ww.brandchannel.com
www.designforceinc.com
www.websitemarketingplan.com/
www.brandchannel.com/papers_review.asp?sp_id=435
Suggestions for Effective Presentations
- Presenters University
- Virtual Presentation Assistant
- Effective Presentations
- Team Project Advice